New York (CNN Business)Forever 21, the teenage clothing emporium that rode America’s mall boom and bust, said on Sunday that it filed for Chapter 11 bankruptcy.
“We do however expect a significant number of these stores will remain open and operate as usual, and we do not expect to exit any major markets in the U.S.,” the company said.
The ability to get out of leases and close stores at lower cost is a key
advantage that the bankruptcy process affords to retailers.
Linda Chang, executive vice president for the company, said in a news release
that filing for Chapter 11 is “an important and necessary step to secure the future of our Company, which will enable us to reorganize our business and reposition Forever 21.”
Forever 21 is the latest retailer to run into trouble amid the ascendancy of online shopping
that has cut foot traffic to malls and brick-and-mortar stores. High debt levels and rent costs have also burdened traditional retailers.
In recent years, even healthy retailers have closed stores and struggling ones have filed for bankruptcy
“Retailers relying on debt to finance their growth have always been particularly susceptible to slowdowns,” said Greg Portell, lead partner in the global consumer and retail practice of retail consulting firm A.T. Kearney.
So far this year, retailers in the United States have announced more than 8,200 store closings, already exceeding last year’s total of 5,589, according to Coresight Research. Payless
both filed for bankruptcy for a second time, closing nearly 3,000 stores between them.
Further retail shutdowns are expected to pile up and may reach 12,000 by the end of 2019, Coresight predicts.
Forever 21 was founded in 1984 in a small Los Angeles store by South Korean immigrants Do Won Chang and his wife, Jin Sook. The chain expanded quickly in suburban malls, and catering to young girls and women with a mix of inexpensive basics. The company perfected the fast-fashion model, drawing in customers with its frequently updated mix of clothes than what was offered at department stores or single brands.
“We get new merchandise in every day. With most mall stores, it’s usually one or two days a week,” a store manager said
in 2001. “We always have the newest styles.”
The chain built massive stores, like its four-story, 90,000-square-foot flagship
with 151 fitting rooms in the heart of New York’s Times Square. And while many retailers started paring back their network of stores in recent years, Forever 21 kept
adding stores as recently as 2016.
Traditional brick-and-mortar retailers that specialize in selling clothes to teens and young adults have struggled in recent years, as fashion cycles shorten and younger buyers shift from the mall to online purchases.
“The combination of fast fashion and accelerating supply chain speeds have exacerbated that risk by increasing the chances that a retailer reads the trends wrong and misses multiple trend cycles,” said Portell.
, American Apparel
filed for bankruptcy and closed all their stores during the last five years. Aeropostale
filed for bankruptcy in 2016 but has kept some stores open. Charlotte Russe
also filed for bankruptcy this year.
Many retailers have run into trouble after being purchased by private equity firms or hedge funds, which piled on debt. Forever 21, by contrast, is still owned by its founders.
Forbes lists Won and Chang as having a net worth
of $1.5 billion, and the privately-held company itself as having annual sales of $3.4 billion and 30,000 employees.
Read more: https://www.cnn.com/2019/09/29/business/forever-21-bankruptcy/index.html