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As part of brand-new method, the Netherlands will be main name at Eurovision in May

The Dutch federal government has actually chosen to stop explaining itself as Holland and will rather utilize just its genuine name– the Netherlands — as part of a tried upgrade of its worldwide image.

The nationwide rebranding, which has actually been registered to by magnate, the traveler board and main federal government, will be presented later on this year.

Ministers wish to move the global focus from particular elements of nationwide life with which the nation is typically associated, such as its leisure drug culture and the red-light district of Amsterdam.

As part of the brand-new technique, the Netherlands will be the main brand name at the Eurovision tune contest, which happens in Rotterdam next May, and throughout the Olympic Games in Tokyo in 2020.


The country’s football group, which is frequently described abroad as Holland, will exclusively be called the Netherlands in any main setting.

A spokesperson for the ministry of foreign affairs stated the Netherlands required a more consistent and collaborated nationwide branding. She stated: “We wish to provide the Netherlands as an open, inclusive and innovative nation. We’ve modernised our technique.

“What is unique is that contract has actually now been reached with appropriate celebrations from both the federal government, Netherlands Board of Tourism and Conventions and personal organisations consisting of leading sectors and the Confederation of Netherlands Industry and Employers about the image of the Netherlands that we wish to provide to the remainder of the world in an unambiguous and substantive way.”

She stated the federal government was taking a practical and easy to use method to its name in order to improve exports, tourist, spread and sport “Dutch culture, worths and standards”. She stated: “It has actually been concurred that the Netherlands, the main name of our nation, need to ideally be utilized.”

North and South Holland are provinces on the western coast of the Netherlands. From the 10th to the 16th century, Holland was one political merged entity and ruled by the counts of Holland.

By the 17th century it was the dominant part of what was then the Dutch Republic. The kingdom of the Netherlands, from the Dutch Neder-landen, implying low nations, emerged out of the defeat of Napoleon at the Battle of Waterloo in 1815.

Earlier this year, the Dutch traveler board, whose site address is Holland.com , stated it would be moving its focus from promoting the Netherlands as an entire to drawing attention rather to less popular parts of the nation.

As numerous as 42 million individuals are anticipated to go to the nation yearly by 2030, up from 18 million in 2018. Amsterdam’s popular tourist attractions are a significant pull element, resulting in problems of overcrowding in the Dutch capital .

Read more: https://www.theguardian.com/world/2019/oct/04/holland-the-netherlands-dutch-government-rebrand