Pinterest launches a new Lite app for emerging markets

Pinterest is the most recent tech business to present a “Lite” variation of its mobile application to fulfill the requirements of users in emerging markets. With Pinterest Lite , released on Monday, users will gain from a much faster download and an app that uses up less storage area on their mobile phone, the business states.

Pinterest formerly provided a Pinterest Lite app on Google Play, however this app was pulled a year earlier, according to information from App Annie .

The brand-new Pinterest Lite app is in fact Pinterest’s Progressive Web App (PWA) that’s been provided to Google Play users as a download, the business informs TechCrunch.

This is a job that’s been underway for a long time, according to a post in 2015 on Pinterest’s Engineering blog site. There, the business acknowledged that its mobile web experience had actually been “horrible” and in requirement of an upgrade.

In July 2017, Pinterest formed a group to reword the mobile web app from scratch as a PWA. It stated this would provide a much better experience for individuals in low-bandwidth environments and on restricted information strategies.

The Pinterest Lite mobile app is readily available today to Android users in Peru, Argentina, Colombia, Chile and Mexico, and clocks in at a small 1.4 MB. The primary Pinterest app’s size differs by gadget on Android, however is considerably bigger. On iOS, it’s 143.1 MB, for contrast’s sake.

“The objective is to bring Pinterest to everybody around the globe so they can find motivation associated to their interests any place they may be,” a Pinterest representative stated, when grabbed remark about the Pinterest Lite launch.

Pinterest is now among numerous leading publishers who use a “Lite” variation of their flagship apps.

Google has a complete suite of light-weight “ Go ”-branded apps, like Google Go , Gmail Go, Files Go, YouTube Go, Google Maps Go and Google Assistant Go. There’ s likewise Facebook Lite , Instagram Lite , Messenger Lite , Twitter Lite , Uber Lite , Spotify Lite, TikTok Lite , Skype Lite and LINE Lite , among others others. Tinder had likewise stated previously this year it was dealing with a Tinder Lite app to much better serve the Indian market. That app silently introduced over the summertime.

Offering a Lite app is a standard requirement nowadays for contending in emerging markets.

Pinterest, in specific, has actually been working to broaden its worldwide footprint, and just recently reported worldwide earnings was up 199%, to$24 million in Q2, and worldwide month-to-month users were up 38%to 215 million, out of an overall of 300 million users. The U.S. continues to drive the bulk of Pinterest’s profits, contributing $153 million of the overall $261 million reported in Q2.

Image credit: Pinterest