Numbers going overseas for music events are soaring
Three thousand heavy metal fans disembarking from a cruise ship in Invergordon, imagine that, says Olaf Furniss, the founder of consultancy Music Tourist. Music cruises are one of the interesting growth areas of music tourism. There has been a boom; it is a real development of the last few years.
Furniss is referring to the phenomenon that was the seventh Full Metal Cruise touted as the biggest heavy metal cruise in Europe, with bands including Grave Digger and Rose Tattoo on board which pulled into Tyne and Invergordon last year.
More than 90bn audio streams were listened to by British music fans last year but Furnisss three-year-old consultancy, which focuses on closer collaboration between the music and tourism sectors, is one of a number of new businesses tapping into a growing generation of people who seek a musical experience that goes beyond a playlist. According to figures released by industry body UK Music last week in its report Music by Numbers, there were a record 11.2 million music tourists last year, defined as people who travelled from overseas or within the UK to get to events, and spent 2.8bn in doing so, a rise of 12% from 2017.