Founded by Maria Fujihara, a 16-year veteran of the sustainability industry whose previous work had been around the technical adaptation of LEED certification tools, SINAI is the culmination of her years of working to adapt certification tools to international markets and five years spent researching carbon emissions profiles — most recently at Singularity University .
“When I started the company, I started to do carbon offsets,” Fujihara said. “For the past three years companies and governments have been calculating their carbon emissions and they know their carbon footprint and they know their carbon inventory and they’ve been using their carbon inventory to buy carbon credits.”
The market is mature enough for more companies to get involved, she said. “Emissions have only increased in the past six years and not decreased at all,” said Fujihara. “We’re not thinking of mitigation solutions.”
Companies have been focusing on understanding their measurements, but not identifying how to mitigate those emissions through different policies — or even what areas of the business to target, Fujihara said.
“Once we understand their business as user scenarios we can reduce emissions in their value chain,” she said.
The SINAI service automates different reporting and data around emissions for companies to monitor in an easy format. “It’s kind of like doing financial analysis, but doing the environmental analysis in addition,” said Fujihara. “We allow them to do this year-by-year, if not quarter-by-quarter.”
Right now the company is focused on five industries: manufacturing, transportation, apparel and retail, food and beverage and real estate.
“The building blocks of a carbon journey are: create carbon emissions inventories (footprint), build a low-carbon scenario by selecting options that will reduce emissions, set up a carbon reduction target (science-based or not), calculate their carbon budget, analyze potential carbon taxes, define an optimal carbon price and finally, do external scenario analysis (based on national or international policies compliance),” the company said in a statement.
Joining Fujihara is Alain Rodriguez, one of the first 20 engineers at Uber who is now focused on the climate issue.
“Basically, we combine climate finance methodologies, to manage emissions reductions and costs related to the implementation of low-carbon technologies (ultimately, this is what a carbon price means for a company). Our inter-dependent modules allow us to onboard companies at any moment of their carbon journey and provide value on every single step,” SINAI said in a statement.