Flash, the e-scooter startup from Delivery Hero founder, re-brands as Circ and announces 1M rides

Flash , the micro-mobility start-up from Delivery Hero and Team Europe creator Lukasz Gadowski , is re-branding today and divulging that the e-scooter rental service has actually clocked up 1 million flights in simply 4.5 months because launch.

This, the business declares, is a turning point passed quicker than any of its rivals, although Voi just recently revealed that it reached 2 million flights in less than 8 months, while I comprehend that Tier, which introduced behind Voi, is on track to strike that very same number any day now, if it hasn’t currently. The takeaway: e-scooter leasings in Europe stays a fast-growing and hot market to be in.

Quietly released in Zurich, Switzerland in mid-January this year, Berlin-based Circ states it has actually considering that broadened to 21 cities throughout 7 nations. The re-brand remains in preparation for additional global growth, with Germany up beside accompany brand-new German guidelines allowing e-scooter services.

With concerns to the name modification, I’m informed the choice was both useful and more conceptual. When individuals think about “flash” they tend to consider lightning or comics superheroes, while the word itself is fundamentally related to undertones of speed. While freshly called Circ has actually moved really quickly to reach 1 million trips, riding quickly is not what the business has to do with.

“We desired a name that much better shows who we are and how seriously we take the obligation of moving individuals. Circ is everything about circles, connections and there is excellent balance with what we do, dealing with others to assist individuals move their city in a trusted, satisfying and safe method,” a business representative informs me.

Reading in between the lines, it’s nearly specific that the start-up is likewise thinking of its brand name beyond e-scooters alone. Gadowski has actually constantly explained the business as a “micro-mobility” service that isn’t simply worried about scooters and one that wishes to play an essential function within a city’s more comprehensive transport system.

On that note, Circ states it has actually signed up with the Union Internationale des Transports Publics (UITP), the around the world association for mass transit. It has actually likewise formed a collaboration with Swiss public transportation operator Swiss Federal Railways (Schweizerische Bundesbahnen, SBB).

“The detailed collaboration involves the development of designated parking areas at crucial tactical places in train stations and checks out digital combination as Circ and SBB present methods to develop smooth movement for rail and e-scooter users,” states Circ.